Resources

Resources For You To Learn From

Digital Marketing changes and grows exponentially. I spend several hours each week reading newsletters, listening to podcasts, watching videos, and attending webinars. Here are some of my favorites – all valuable resources for you. I urge you to follow these experts and sign up for their newsletters and learn from them every day.

I read them. I listen to them. I watch them. That’s how I keep up with the changes of this rapidly growing Digital Marketing landscape. If you want to keep up, you should too!!!

Websites, Blogs & Newsletters

SearchEngineLand – (Newsletter) Search Engine Land covers all aspects of digital marketing, advertising technology and the martech landscape. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by search marketers to reach consumers online.

MarTech Today – (Newsletter) Here you’ll get content and experiences that educate, engage and support you in your daily mission as a professional working at the intersection of marketing and technology.

Maximize Your Social Influence with Neal Schaffer – This podcast is all about educating marketing professionals, entrepreneurs, and business owners how to build, leverage, and monetize their influence through digital marketing and social media marketing.

Please AdviseIf you’re in marketing, Please Advise is a no-brainer. It’s a well designed, quick read that you’ll enjoy opening up everyday.

The ClikkThe Clikk is as close as you can get to an all-purpose marketing newsletter, combining essential industry updates, marketing content and best practices, and humor into one easy to read daily email.

Marketing Dive – Marketing Dive’s newsletter strives to give you the best of both worlds – an email that can be consumed in less than 60 seconds, but links to very in-depth content for the topics and headlines that matter most to you (and they’re even kind enough to give you a “deep dive” warning for longer pieces). They cover everything from tech to video marketing to analytics to creative and more.

Search Engine Journal – Given that they’re one of the biggest names in the space, it makes perfect sense that Search Engine Journal has a worthwhile newsletter as well. Given the sheer volume of content they create, the site itself can be a bit overwhelming, so their newsletter lets you select both the topics that matter to you (SEO, PPC, Content, Social).

Hubspot – HubSpot has one of the largest selection of courses about different digital marketing topics. Their newsletter covers news for a wide range of topics about digital marketing, including social media.

Sprout Social – Sprout’s newsletter is full of insightful reports that not only inform you about the state of the market but can also be a great reference for your future articles.

HootsuiteAnother great social media newsletter that will help you keep up with the news that will help you boost your social media marketing game. Hootsuite’s social media content shines with its informative guides for marketing on different social networks. It’s never boring and most importantly, Hootsuite doesn’t overload your inbox with junk.

Search Engine RoundtableThe purpose behind the Search Engine Roundtable is to report on the most interesting threads taking place at the SEM (Search Engine Marketing) forums. By enlisting some of the most recognized names at those forums, the Roundtable is able to not only report on these outstanding threads but also provide a synopsis that provides greater detail into those threads.

Podcasts

The Authority Hacker PodcastGael Breton and Mark Webster, founders of authorityhacker.com, talk about their experience running online businesses, authority sites and blogs. Inside this show, you will learn about the online marketing tactics we use to create and grow our web-based companies, build traffic to them, engage the audience and ultimately transform visitors into customers all while providing an enjoyable experience for the user.
The Business of MarketingThe Business of Marketing Podcast features conversations with C-Level leaders who share how the C-Suite works together with Marketing to drive business transformation. Topics that will drive these conversations include how to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, invest in customer-centricity, drive technology adoption and innovation and develop talent for the future.

Edge Of The Web – EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

Everything Is Marketing – Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don’t consider themselves marketers at all.

The People of Digital Marketing with Kenny Soto – In-depth interviews with luminaries from all over the Digital Marketing landscape. Tune in and learn all marketing, how to speed up your career growth, and more!

Today In Digital Marketing – Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Whether you work for a digital agency or a brand, this is what you need to know. And nothing more.

Marketing School – Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you’re sure to find something that will help you grow faster.

HBR IdeaCast – A weekly podcast featuring the leading thinkers in business and management.

Duct Tape MarketingHost and small business expert John Jantsch has been talking about content marketing for over a decade, chatting to content marketers, authors and marketing experts. Especially business owners that are building their own companies will appreciate the practical advice. 

Episodes vary from content marketing and copywriting tips to building online communities, customer journeys and online business innovation.

The Gary Vee Audio Experience Gary Vaynerchuk’s podcasts are a mix of interviews, rants, his daily documentary series DAILYVEE and the #AskGaryVee show.

The Social Media Marketing PodcastPublishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing.

Behind the Numbers: eMarketer Podcast – How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. They keep you up to date, provide thought provoking analysis and they have a little fun along the way.

The Hustle & Flowchart Podcast – Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real “meat.” Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization.

Books

Epic Content Marketing by Joe Pullizi – (Kindle Edition) One of my all time favorites! Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act – without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about.
The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael Schein In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: attract attention from people who matter; create a community of acolytes to further your cause; create an atmosphere of curiosity and intrigue; sell your message with the skill of a master; and create a step-by-step “manifesto”.
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire by Brad Stone

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Kindle Edition) by Gary Vaynerchuk Hard-won advice on how to connect with customers and beat the competition.

Video Channels

Neil Patel – “Your source for all things marketing.”

The Gary Vee Video Experience – “Gary Vaynerchuk is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.”

Google Analytics – “the official channel for Google Analytics, where you’ll find videos and product tips for Analytics, Data Studio, Optimize Surveys, and Tag Manager.”

Moz – “Moz’s Whiteboard Friday series is not to be missed. Each week the experts at Moz take a deep dive into the art and science of SEO.

Live Streaming Discussions

Collective[i] Forecast – “An (almost) weekly Zoom session that brings together the best minds, including senior executives, academics, and tech journalists for in-depth discussions about issues facing technology practitioners with an emphasis on AI brought to you by Heid Messer, Chairman, and Cofounder of Collective.”

Google Office HoursJohn Mueller, “Google’s Webmaster Trends Analyst. Join these discussions about how to optimize your Google search results.”

Courses & Certifications

Google The Google Digital Garage offers over 150 courses in three major topics: Digital Marketing, Career Development, and Data and Tech. All courses and certifications are absolutely FREE. If you want to learn Digital Marketing it’s all here for you, and much more.

Hubspot The Hubspot Academy offers hundreds of Digital Marketing courses covering almost everything you need to know to become a Digital Marketer. These courses are 100% FREE. They also offer certifications which are also, completely FREE. Some of it is Hubspot software-centric but mutch is valuable free education about Digital Marketing fundamentals..

Facebook: Facebook offers Facebook Blueprint, a completely FREE curriculum of Social Media Marketing programs and Facebook Certifications.

LinkedIn: Some years ago, LinkedIn bought Lynda.com, an online learning platform. It’s now called LinkedIn Learning and offers a wide variety of courses covering Business, Technology, Creative, and they offer Certification and Continuing Education Preparations Programs. For all LinkedIn Learning provides, it’s well worth the $19.99 a month (if paid annually) subscription. They offer a one-month free trial.