Personal Branding
Establishing Your Authentic Online Presence
In a time when everyone “googles” everyone it’s necessary to stand out from the crowd when applying for a job or starting your own company, applying to a school, or trying to land a new client. A personal online brand is a must for everyone now. It’s the new resume.
I have been advocating for and teaching Personal Branding for many years now. I first saw the World Wide Web in 1994 when the Netscape browser was released. It was for me the first step in a 25-year Digital Marketing journey that continues today and Personal Branding is now more important than ever.
Who Is Personal Branding For?
Anyone who has any interest in us now, can and does, search for us online. Everyone wants to know who the people are that we want to interview, admit, collaborate with, or hire. We want to know as much about each other as possible before making the decision about who we want to engage and associate with.
Having "The Talk" (No, not that one, the one about online "hygiene")
Anyone who has any interest in us now, can and does, search for us online. Everyone wants to know who the people are that we want to interview, admit, collaborate with, or hire. We want to know as much about each other as possible before making the decision about who we want to engage and associate with.
The talk is about keeping it clean. It’s about online “hygiene”, if you will and, about telling whomever maybe googling you, who you are and what you are all about – in a positive and authentic way.
If you run a company, small or large, then you need to help your key people register a personal URL (their name or as close as you can get), and put up a website that explains who they are and what they are all about. Your customers are googling to find you and the people that represent you,, and the story they tell about themselves matters – greatly. If we don’t define who we are, others will do it for youus and we may not like what the Internet says about us.
I will help you define your personal brand. Help and teach you how to build your online persona and work with you to tell the story of who you are. You’ll establish your online credentials as an authority in your field.
Personal Branding is no longer a choice. It's a necessity.
It’s essential that you tell your story. Authentically. Remember, this is not a sales pitch, it’s a definition of who you are. Maybe you are your kid’s soccer coach, or a Cub Scout or Brownie leader. Whatever your personal accomplishments and interests are, I will help you tell the world about why you do what you do and what makes you the person that you are.
What My Personal Branding Clients Say
“Maurice is one of the most energetic, creative, and considerate individuals I’ve ever had the pleasure of receiving mentorship from (let alone known). He has continued to support me personally and professionally as I’ve navigated life’s greatest challenges.”
He always encourages me to focus on my personal branding and building my personal online presence through my website, LinkedIn profile, and developing my blog. He’s one of the main reasons why I had the opportunity to work for multiple fortune 500 companies: General Motors, Accenture, The Adecco Group, and Intuit and along with starting my own business.
His energy, enthusiasm, and raw talent make Maurice someone who can and does add immediate value to any client with whom he works. Personally, I love how he pushes me and others to do and think better. His knowledgeable, down-to-earth approach to digital marketing, Personal Branding, and interpersonal relationships are what has made him an industry icon for decades and he will always be the first person I will reach out to for any guidance.”
